I produce for singer-songwriters

✍ Have an idea or an acoustic demo in the works?

Now it's time to ace the production process so the release will age well.

At the start of 2022 I surveyed 83 singer-songwriters.

I asked them what major problems they faced getting their music produced.

These were the TOP 3 problems:

1. You’ve Thought About Producing Your Own Music

➭ But you've realised that writing songs and producing them are totally different skillsets.

➭ Writing a good song doesn't mean you know how to produce it well.

➭ And if you do it wrong, chances are you'll ruin the release — even if the songwriting's actually great!

2. You’ve Released Songs That Don’t Match Your Style

➭ Maybe you thought that going a little more “pop” would help gain exposure and fans.

➭ That not only A) doesn't work but B) it actually attracts the wrong people.

➭ Fans are very picky (as they should be!). You only stand a chance if you develop your signature sound.

3. You’ve Had Bad Experiences With “Producers”

➭ Radio-ready, industry-standard, playlist-friendly...

➭ You've heard it all, but in the end they just slapped a generic trap-pop beat over your demo and ruined the song you poured your heart and soul into.

➭ Either that or it sounded terribly bland — c'mon, anyone can record some drums and extra guitars in their basement.

Bottom line?

You want to spend your time becoming the strongest songwriter and performer you can.

Everything else is a distraction.

Here's something I've noticed 👇

A well produced singer-songwriter track is like good wine 🍷

That's why in the previous section I said we want your releases to age well.

If your catalogue can stand the test of time and endure through pointless trends...

It'll just get better and better!

Your fans will keep coming back to it over and over again (aaaah, the power of compound streams ).

Luckily, there's no genre better positioned to achieve this than singer-songwriters.

But (and it's a BIG but) you need to be very careful not to fall into the trap of chasing trends or creating a dull sound that's been heard 1000 times before.

Here's what's happening with music production in 2022:

Renting Big Studios by the Hour Is Out

➭ The day rates are astronomical.

➭ The pressure of a ticking clock isn't a good environment for music creation.

➭ And let's be honest, most engineers don't care about you or your music.

❌ Renting big studios is OUT.

✅ Remote 1:1 work is IN.

Offline Collaboration Is Mostly Out

➭ Finding the perfect producer match for your style in your own city is almost impossible.

➭ Collaborating from the comfort of your own creative space gives you freedom and time.

➭ Plus you avoid deadly viruses!

❌ Offline collaboration is OUT.

✅ Online collaboration is IN.

Releases You Can’t Replicate Live Are Out

➭ Fans expect the real deal at shows, not a vanilla acoustic version of your release.

➭ You need to be able to replicate your signature sound live.

➭ Unless the producer you work with does this by design, you'll face a huge problem down the line.

❌ Releases you can't replicate live are OUT.

✅ Production that translates perfectly to a live setting is IN.

It’s time to ditch the old ways and embrace the streamlined workflow of online production

Zero anxiety and doubts.

More time. More communication. A better end result.

1:1 remote collaboration gives us the best of both worlds.

Hey 👋 I'm Sash!

Seven years ago, after being in bands and having my own solo project as an artist, I got sick of not sounding the way I wanted.

I could hear exactly what I wanted to go for in my head, but I had no idea how to make it happen.

I mean, I’d fucked around with Logic on my laptop and recorded some demos, but the gap between that and the final product I envisioned felt impossible to bridge.

Plus the engineers I ran into never seemed to really understand what I wanted.

So I set out on a mission to learn production. And boy, did it take me much longer than I expected!

But after years of trials and errors, of anxiety and frustration… I finally started to see the light at the end of the tunnel

And now that I’m here on the other side (~1M streams on my catalogue as an artist and producer), my mission is to help as many singer-songwriters as I can by producing their records, so they can focus on their craft.

Perhaps you’ll be the next one!

If we’re the right fit, our goal will be to produce your songs in a way that stands the test of time and never makes you cringe when you look back — anything short of an eargasm when you listen to the final master is unacceptable.

Don’t worry, I usually sit down to produce!

Here's some of my recent work 🤓

See how the sausage is made 👀

This is a long-ass video! Cup of coffee or tea recommended…

So what happens if we decide to work together?

Have a glimpse at the production process

1. We talk

A first chat to see if we're a good fit to work together.

Then more calls as we work on your project.

“Zoom + Audiomovers” means this can be a close collaboration.

2. We create

First, pre-production to set the direction of the project.

Then production work and any special studio sessions.

Consistently updated, we won't move forward without your green light.

3. I deliver

Victory 🏆

I'll send over the final files for distribution and live tracks if needed.

We'll use fast and secure file sharing.

“Right off the bat in the beginning, I could see a dramatic difference in the level of organization, efficiency, and professionalism working with Sasha rather than other people, including myself. I knew it was going to be the most effective step I've ever taken in trying to further my career.”

Sam Wesley, indie artist known as Passing Lane

Sam actually flew out to Spain to work on a full EP with me.